HOW: Responsibility

At WUD, responsibility means embarking on a life-long journey of conscious choices, where every decision is guided by the desire to pursue innovation while honoring our traditions.

We combine traditional artisanal methods with ISO14001-certified processes and a long-standing commitment to quality, carrying forward the expertise developed over several decades of family shoemaking.
This heritage is expressed from the very foundation of our products, beginning with the core component of every shoe: our flexible-wooden sole.
With over 60 years of experience in crafting wooden-soled footwear, we view innovation as a continuous process. We meticulously study, experiment, test, and refine anatomical solutions, combining the knowledge of generations with contemporary insights.

The current WUD sole represents the culmination of decades of dedication, skill, and an unwavering commitment to comfort, durability, and functional excellence.

For generations, we have valued wood as a virtuous raw material: lightweight, naturally thermoregulating, and inherently resistant to wear and degradation. Wood is therefore ideal for maximizing comfort and durability, significantly extending the lifespan of our soles compared to alternative materials such as cork and rubbers.

At WUD, we combine FSC-certified natural beech wood with a repurposed rubber compound containing over 60% recycled EVA to craft flexible, anatomical soles. Each sole is designed to deliver exceptional comfort, breathability, and resilience, effectively absorbing shocks and vibrations while supporting proper foot thermoregulation throughout the day.

Our process begins with carefully drying the wood to a moisture content below 20%, enhancing its strength and durability. The wood is then cut, shaped, and milled to accommodate the flexible recycled-rubber insert, ensuring the anatomical precision of the sole. Once it reaches its final shape and size, the sole is meticulously glued onto the recycled-rubber outsole, resulting in a product that embodies the perfect balance of heritage craftsmanship, innovative design, and responsible sustainability.

Every step, from raw material to finished sole, reflects our commitment to creating footwear that honors tradition while embracing contemporary performance, where every sole tells the story of generations of expertise, continuous innovation, and mindful craftsmanship.