WHAT: Materials
At WUD, we create genderless slides, sandals, and mules defined by clean silhouettes, robust designs, and meticulous attention to detail, all imbued with a signature material identity.
Our footwear explores the dialogue between natural materials and avant-garde innovation, blending traditional artisanal techniques with forward-thinking stylistic concepts and functional design approaches.
Our permanent collection is conceived to challenge mass production and consumption, prioritizing conscious and timeless choices.
WUD draws inspiration from enchanting landscapes and vibrant ecosystems, where beauty exists in its purest form. This ethos is reflected in our permanent collection through responsible materials and processes that honor the environment, resulting in footwear that is both enduring and captivating.
The material aspect is paramount. In line with our long-standing focus on natural raw materials, design choices enhance and highlight these materials: padded inserts, straps, overlapping upper panels, sculptural wooden soles, and subtle stitching all contribute to a refined yet organic aesthetic.
Our signature flexible wooden sole combines ethically-sourced, FSC-certified beech wood with a repurposed rubber compound containing over 60% recycled EVA. The uppers are crafted from regenerated suede, vegetable leather, or coated vegan fabrics composed of 55% upcycled vegetal resins and grape, while the lining features vegetable-tanned leather, ensuring every piece embodies both sustainability and sophistication.
The careful selection of the color palette - rooted in neutral, earthy tones and punctuated with brighter, vibrant hues - enhances the natural appeal of the materials while providing a comforting tactile experience.
WUD understands the rhythm of modern life and gives it form through materials designed to move, breathe, and connect with the body.
Every fabric is carefully selected to deliver lasting comfort while expressing a precise material identity: one defined by balance, tactility, and quiet strength – Soft yet structured, fluid yet resilient, each element contributes to garments that feel instinctive from the first touch.
In a world driven by excess, WUD chooses intention.
Materiality becomes a statement of authenticity: comfort as a constant, textures that invite touch, and clothing that follows rather than constrains. This is where material identity meets individuality – A space where freedom, expression, and effortless style exist in harmony.