Pillar: Comfort

The vision of integrating traditional craftsmanship and sustainable innovation is embodied in our attention on the use of natural, recycled, and upcycled raw materials, along with responsible manufacturing processes to craft superior, durable and comfortable footwear.

At WUD, we firmly believe that comfort shall not be a privilege, but rather a daily sensation of lightness and ease. For us comfort means the responsibility of guaranteeing absolute freedom of movement, and allowing every individual to embrace every moment with confidence and ease, on every instance of use.

Vision
WUD is inspired by the unwavering commitment of integrating traditional craftsmanship with responsible innovation, in continuum with the long-standing dedication of our family to preserving invaluable artisanal expertise and to aligning it with contemporary relevance.

Mission
WUD is driven by a singular yet enthusiastic mission: balancing traditions and responsible innovation to meticulously craft superior and durable footwear for the ultimate comfort of every individual, on every instance of use.